At YouTooday we attended the 3rd edition of the event organized by Cars for Smiles in Barcelona, in order to live the experience and do a complete immersion before starting working on the next 2018 edition. The excitement with which we went to the event is nothing compared to the emotion transmitted to us by the children and their families.

YouTooday produced the promotional video of Traces. Our goal was to capture the soul of its founder, its sensitivity and human values that make her so special. Through the video we want to show you how that sensitivity and values are transmitted into Traces.

At YouTooday, we write Humanity in capital letters. It is important to us to support and highlight the values of the change maker behind the positive impact. Hence, we have followed Essilor’s 2.5 New Vision Generation Initiative on to its zone of activity.